The product is 99% natural and is enriched with natural conditioning oils, moisturizing shea butter, and antioxidant vitamins C & E. EOS claims that it provides long-lasting moisture for immediately softer and more beautiful lips. I find this to be SO TRUE! I absolutely adore this product! I have long been a fan of the regular EOS lip balms, but the visibly Soft Lip Balms are even better! When I put it on my lips feel moisturized for hours. If I put it on before I go to bed then in the morning my lips are still moisturized and are so soft! I highly recommend this product if you are debating whether or not to purchase it instead of one of the regular EOS lip balms.
In terms of packaging, this product is the same size and shape as the regular EOS lip balms, but features a swirl design on the exterior. I assume they did this to illustrate that these have a lip moisturizer/conditioner infused into the product that is "swirled" in.
In terms of the actual product inside the container, like the regular EOS lip balms, the Visibly Soft EOS lip balms are clear in color when applied to the lips, even though the product appears to be yellow in the container. The Visibly Soft EOS lip balms apply the same way as the original EOS lip balms, but I do feel as soon as I put it on that my lips are more moisturized than with using one of the original lip balms.
One additional thing that I found interesting was that in the description for the regular EOS lip balms it says that the product is 95% organic and 100% natural. In contrast, the EOS Visibly Soft does not mention being organic, but does say that it is 99% natural. Not sure if this is good or bad, but I found it interesting that there was a difference in how natural the two different kinds of lip balm are.
All in all, I will definitely repurchase the Visibly Soft EOS lip balms first rather than the original EOS lip balms when I run out. They are amazing and are wealth worth a try!
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